Savannah, GA

Emma Wu
UX DESIGN · 10 WEEKS

Redesigning Brilliant.org so learners keep coming back.

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Redesigning Brilliant.org so higher-education learners keep coming back to practise STEM.

Date
January 2025
Category
User Experience Design
Team
Qiling Chen, Noa Heilveil, Heer Patel
Duration
10 weeks
Brilliant.org redesign on a laptop Redesigned lesson screens Redesigned practice screens Redesigned progress screens

My role

I guided the team from research to a tested redesign, turning interview insights into the priorities that shaped every iteration.

  • Research synthesis & strategy
  • Framework & interaction design
  • Low- to high-fidelity prototyping
01

Vision

What if a Brilliant.org student could stay consistently engaged?

02

Research

Learners want engaging ways to close their STEM gaps.

Our audience: students in higher education actively trying to fill accumulated knowledge gaps.

35%dropout risk post-pandemic among learners with a bachelor’s degree or higher
Unemployment and dropout trend chart
Product journey map

Stakeholders and touchpoints across the product journey.

Secondary research on puzzle-based learning

Learning puzzles need a balance between clarity and solvability.

Direct competitor feature comparison

Coursera, Udacity, Khan Academy and MasterClass compared on six learning features.

Indirect competitor feature comparison

Duolingo, LinkedIn Learning and Udemy compared on the same features.

03

Interviews

Engagement and retention came up most.

11interviewees
218data points
7recurring themes

Mentions per theme

  • Engaging33
  • Retention28
  • Flexibility24
  • Motivation21
  • Clarity20
  • Guidance17
  • Validation14

Feasibility priority

  1. ARetention
  2. BGuidance
  3. CClarity
  4. DValidation

Retention was both frequent and feasible, so it became the focus of the redesign.

03 In their own words

What learners told us they want.

Learner · RetentionLearner · GuidanceLearner · ClarityLearner · Validation

“I need to have a routine to make me come back to learn.”

“I want to ask questions to receive feedback because the details help my understanding of meaning.”

“I want the course structure to be clear because it will help me better understand the coherence of the course content.”

“I want to check something off my goal list because it helps me be productive.”

04

Ideation & iteration

From ideas to a tested flow, step by step.

Ideas for consistency and feedback

Ideas for building consistency and giving feedback.

Ideas for structure and goals

Ideas for clearer structure and goal-oriented learning.

Interface sketches

Early sketches of the interface and learning flow.

Low-fidelity prototype

Low-fi prototypes tested the basic structure and flow.

Mid-fidelity prototype

Mid-fi prototypes refined layout and interaction.

05

Usability tests

Testing task completion and navigation.

Usability test 1
Usability test 2
Usability test 3
Usability test 4
Usability test results
06

Outcome

The final design.

Final design 1
Final design 2
Final design 3

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